Blog #2 Pepsi vs. Coca-Cola

By: Wolfpack

For blog number two we decided to compare the brands Coca-Cola and Pepsi. These brands have been competing with each other ever since they have hit the market. Throughout this blog we will compare the target market, promotional activities, and specific marketing techniques of the two brands. The benefit from each brand is different because they are both targeting two different groups. Pepsi tries to reach out to the younger generation by appealing to pop culture. If you visit their website ...Read More | Comments (0)

PlayStation 3 vs. XBox 360

By: The 6

Product Description Xbox 360 First, well start off with the product details of the Xbox 360 according to CNet Reviews.com. The Xbox is manufactured by Microsoft Corporation. It is 3.25 in. tall and weighs 9.9 lbs. The Xbox plays both Xbox games and DVDs. The RAM Installed is 512 MB and it has a cache memory of 1 MB. The Max Resolution is 1920 x 1080 and it has a 16-bit Surround Sound. It has a wireless external game pad. Some ...Read More | Comments (1)

Sandwich Wars

By: majormixx

Our group chose to investigate competitors Jimmy John’s and Subway, who both offer sub sandwiches. JIMMY JOHN’S Product details: Jimmy John’s offers gourmet subs. Their menu consists of seven 8-inch sub varieties,   eleven types of club sandwiches and six types of plain slims sandwiches. They also offer the JJ Gargantuan sandwich, a lettuce wrap, various side items and soft drinks. Additionally, they do catering platters and box lunches. There subs are inexpensive, with most costing around five dollars. Jimmy John’s’ special features include their humorous menu and  their commitment to fresh ingredients (they bake their bread and slice their meat and veggies in-house everyday) and their fast delivery. Jimmy John’s’ most unique feature is that they deliver. They pride themselves on having incredibly fast delivery. Market Strategy: Jimmy John’s target market is students. Their headquarters are located in Champaign, IL, home of the ...Read More | Comments (2)