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Sandwich Wars

Our group chose to investigate competitors Jimmy John’s and Subway, who both offer sub sandwiches. JIMMY JOHN’S Product details: Jimmy John’s offers gourmet subs. Their menu consists of seven 8-inch sub varieties,   eleven types of club sandwiches and six types of plain slims sandwiches. They also offer the JJ Gargantuan sandwich, a lettuce wrap, various side items and soft drinks. Additionally, they do catering platters and box lunches. There subs are inexpensive, with most costing around five dollars. Jimmy John’s’ special features include their humorous menu and  their commitment to fresh ingredients (they bake their bread and slice their meat and veggies in-house everyday) and their fast delivery. Jimmy John’s’ most unique feature is that they deliver. They pride themselves on having incredibly fast delivery. Market Strategy: Jimmy John’s target market is students. Their headquarters are located in Champaign, IL, home of the ...Read More | Comments (2)